Cookie Policy
Effective Date: May 2025
This Cookie Policy explains how Shelby Events (“we”, “us”, and “our”) uses cookies and similar technologies when you visit our website at shelbyevents.co.uk (“Website”). It describes what cookies are, how we use them—including through third-party services like Google Analytics—and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small data files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide reporting information.
Cookies can be:
- First-party cookies – set by us.
- Third-party cookies – set by others (e.g. Google) to enable features like analytics or advertising.
2. Why We Use Cookies
We use cookies to:
- Ensure the Website functions properly.
- Remember your preferences.
- Improve performance and usability.
- Analyze website traffic and user behavior.
- Support marketing and advertising efforts.
3. Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to understand how visitors interact with our site.
Google Analytics sets cookies to collect information such as:
- Pages visited
- Time spent on the site
- Links clicked
- General location (based on IP address)
This data is aggregated and anonymized—we do not use it to identify individual users. The information is stored by Google and subject to their Privacy Policy.
If you wish to opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on:
👉 https://tools.google.com/dlpage/gaoptout
4. Types of Cookies We Use
Type of Cookie Purpose
Essential Cookies Required for the Website to operate (e.g. navigation, login).
Performance Cookies Help us understand how visitors use the Website (e.g. Google Analytics).
Functional Cookies Remember user choices and improve user experience.
Targeting Cookies Deliver relevant ads and measure campaign effectiveness.
5. Managing Your Cookie Preferences
You can control cookies via your browser settings. You can:
- View and delete stored cookies.
- Block third-party or all cookies.
- Clear cookies on browser exit.
Browser-specific help:
Note: Disabling certain cookies may affect website functionality.
6. Updates to This Cookie Policy
We may update this Cookie Policy occasionally to reflect changes in law, technology, or our business practices. Any changes will be posted on this page with an updated “Effective Date.”
7. Contact Us
If you have any questions or concerns about our use of cookies, please contact:
hello@shelbyevents.co.uk
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